Zurich Malaysia Partners with Global Peace Mission Malaysia to Launch ‘Care For What Matters’ Community-Centric Flood Relief Initiative

Country CEO/Head of Zurich Malaysia, Junior Cho, said, "Our partnership with GPM Malaysia is a testament to our unwavering dedication to becoming a responsible, community-first brand, extending our care beyond traditional insurance and takaful coverage. We understand the immense challenges that flood victims face, and we are genuinely driven by our mission to support and prepare them in every way possible,”

“This community-centric flood relief initiative reflects our heartfelt commitment to making a positive impact in the lives of our fellow Malaysians. This is in line with our campaign, ‘Care For What Matters’, which represents our sincere concern for the well-being of our communities. Additionally, our Zurich Malaysia’s Urban Climate Resilience Programme (UCRP) stands as an example of our ongoing climate resilience efforts, further showcasing our commitment to creating a sustainable and resilient future.” he added.

CEO of GPM Malaysia, Ahmad Fahmi Mohd Samsudin added, "This partnership exemplifies the transformative impact that can be achieved when corporates and NGOs collaborate to address the pressing needs of our communities. Working together with Zurich, we have combined their expertise in insurance, takaful and risk management with our humanitarian experience to better prepare and assist those vulnerable to flood-related challenges. Such collaborations are pivotal in building resilience and ensuring the well-being of our fellow Malaysians, making our nation safer and more prepared for all."

Key Highlights of Zurich’s "Care For What Matters" Community-Centric Flood Relief Initiative:

1. Flood Care Kits: Zurich Malaysia, in collaboration with GPM Malaysia, has assembled 100 flood care kits specifically designed for communities residing in flood-prone areas. These kits were made possible by the RM25,000 raised from Zurich's ‘Karnival Kita OK!’ at Central Market in September 2023. The flood care kits were distributed to Kampung Bangi, a flood-prone community in Selangor, to ensure that residents have the necessary resources, including waterproof bag, medications, power bank, energy bar, flashlight, first aid kits, blankets, mineral water and a whistle, to stay safe and be well-prepared to face unexpected climate events.
2. Flood Tips and Infographics: Developed easy-to-understand vital information and guidance to the community on how to prepare for floods in advance. These infographics offer practical tips and advice to enhance flood preparedness and safety for the public.
3. Educational Videos: A series of educational videos that aim to teach Malaysians how to prepare and be ready for floods, ensuring that individuals and communities are well-informed on how to respond to flood emergencies.

For further insights into the #CareForWhatMatters brand campaign and Zurich Malaysia's holistic approach to building a brighter tomorrow, please visit www.zurich.com.my/CareForWhatMatters.

To stay updated on the latest news and events, visit Zurich Malaysia’s Facebook, Instagram and X pages.

Representatives from Zurich Malaysia and Global Peace Malaysia join forces to donate Flood Care Kits, aiding the residents of Kampung Bangi