MYDIN Seals a Long-Term Deal with Zurich Takaful to Help Malaysians Stay Protected

Hassle-free takaful protection is available to customers from as low as RM0.60 per day¹. Beginning 6 May 2019, the MYDIN Wholesale Hypermarket in Subang Jaya will unveil Zurich Takaful’s retail takaful booth, where customers could learn more and participate in selected Zurich Takaful plans to protect themselves and their loved ones. The booths will be set up in phases at more than 60 MYDIN stores nationwide. The collaboration will also be extended to MYDIN’s digital platforms such as its official website, mobile application and e-newsletter.

MYDIN’s Managing Director, Datuk Wira (Dr.) Hj. Ameer Ali Mydin, shared his rationale on this first-of-its-kind partnership in the retail market, “As a leading retailer in the market, we have a responsibility to help people from all walks of life by providing quality ‘halal’ products and services to meet their daily needs. In line with our commitment to our customers, we are always on the lookout for opportunities to enrich their lives. I am delighted to embarked on a partnership with Zurich Takaful to offer a hassle-free and convenient way to help our customers obtain the protection they need so that they are able to live life with confidence.”

Chief Executive Officer of Zurich Life Insurance Malaysia Berhad and Executive Director of Zurich Takaful Malaysia Berhad, Stephen Clark, also shared his enthusiasm for this collaboration, “At Zurich Takaful, we understand that our customers have different needs and motivations in life. Therefore, we are focused in offering holistic, end-to-end Shariah compliant solutions so that our customers can enjoy 360° protection, eliminating uncertainties at every stage of life. MYDIN is a well-known homegrown brand, and I trust this is the beginning of a fruitful partnership that will enable us to better penetrate and serve the wider population.”

Since its inception more than 30 years ago, the takaful industry has been enjoying steady growth, from 1% penetration rate in 1990 to approximately 15% in 2018². However, there is a clear disparity in the protection levels between the B40 and non-B40 market segments, where the gap is particularly wide in states with large urban populations³.

MYDIN is a key leader in Malaysia’s halal retail industry with 73 outlets nationwide. Zurich Takaful is one of Malaysia’s leading family takaful operators with more than a decade of Takaful market expertise. Both MYDIN and Zurich Takaful share the same vision to help Malaysians reduce their protection gap by providing simple and affordable takaful protection.

¹Approximate contribution for death and accidental death coverage based on male, aged 16-29 years.
²"Takaful industry at crossroads: A critical examination", Bank Negara Malaysia.
³"Expanding Insurance and Takaful Solutions for the Underserved Segment", Bank Negara Malaysia. B40 refers to the bottom 40% households by income level.

 

Disclaimer: This press release was distributed by MYDIN.

Mydin Mohamed Holdings Berhad’s Managing Director, Datuk Wira (Dr.) Hj. Ameer Ali Mydin (left), together with Zurich Life Insurance Malaysia Berhad Chief Executive Officer and Zurich Takaful Malaysia Berhad Executive Director, Stephen Clark (right) look forward to a rewarding 10-year partnership.

 

Mydin Mohamed Holdings Berhad’s Managing Director, Datuk Wira (Dr.) Hj. Ameer Ali Mydin (left) alongside Zurich Takaful Malaysia Berhad’s Chief Executive Officer, Mukesh Dhawan are excited to embark on this unique first in the takaful industry partnership.