Over 1000 Malaysians pledge true love via Zurich Insurance Malaysia #ProtectTrueLove campaign initiative
– Riding on the success of its current and ongoing global brand campaign – ‘Zurich Insurance. For Those Who Truly Love’, Zurich Insurance Malaysia Berhad (ZIMB) kicked it up a notch with its second wave of brand drive under its #ProtectTrueLove campaign initiative which started on the 16th of November 2015 and is scheduled to end in February 2016.
One of the key activities under this campaign was the #ProtectTrueLove contest which encouraged Malaysians to express their feelings towards their loved ones online and later immortalizing their sentiments through symbolic love locks with personalized names and memorable dates. These love locks are virtually visible via the contest microsite at www.protecttruelove.com while the actual love locks are placed on the #ProtectTrueLove structure in the heart of Kuala Lumpur. The contest ran from the 16 November till 6 December 2015 and was open to all Malaysian citizens aged 18 years old and above. Winners of the contest were announced on the 14th December 2015.
Within the contest period, ZIMB received over 500 interesting true love stories and how they pledge to protect their loved ones in the best way possible. All of which were inspirational, heartwarming and personal. Entries received ranged from newlyweds, parents, siblings, close friends even pet owners.
From all the worthy entries, ZIMB selected a grand prize winner, along with two first runners-up and 10 third place winners. The grand prize winner was Siti Hajariah Binti Abdul Khalid, aged 19, from Sungai Buloh, Selangor, whose heartwarming story won her travel vouchers worth RM5, 000.
Her #ProtectTrueLove story revolves around how life changing decisions could affect someone so deeply. Siti Hajariah’s mother chose to bring Siti Hajariah into the world despite being faced with deadly risks during childbirth due to pregnancy complications. “Words cannot express how I felt when I found out that I won the grand prize. I am ever grateful to my mother for showing me what unconditional love means. I am here today because of her courageous selflessness and for ever willing to sacrifice everything to protect me. Whatever I am today or I ever hope to be, I owe it to her. I will definitely share my winning prize with her.”
The two second place prizes went to Jaclyn Yeong and Lau Poung Tong who took home iPhone 6s worth over RM3,000 each; and third place winners, Yap Kim Soon, Zaty Naadwaa Binti Razali, Ratha, Chow Kien Wei, Ong Vern Tsing, Neoh Ai Leen, Jonathan Ng, Mohd Izahar Bin Sabtu, Farhana Binti Abdul Manaf and Murni Mat Nasri all received RM500 cash each. 100 consolation prizes of Zurich merchandise were also given away for good effort. All entries were judged based on three criteria; heartfelt expression, level of impact and creativity.
To date, over 1000 love locks are placed on the #ProtectTrueLove structure. The art installation depicting the word L.O.V.E. and a mother’s gesture of reaching out to safeguard her young child is currently on display along Jalan Bukit Bintang near Fahrenheit88 Shopping Centre until the 9th of February 2016.
Other key activities under the #ProtectTrueLove campaign initiative is a series of on ground roadshows to 10 different locations nationwide. The roadshows will be heading to East Malaysia for its final leg in February 2016.
For more information on #ProtectTrueLove campaign activities, roadshows and updates, please visit ZIMB’s Facebook page at www.facebook.com/ZurichInsuranceMalaysia or visit www.zurich.com.my
Media Relations
Yana Rahman
Media Relations
Maryam Zainol
Zurich Insurance Group
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich's customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com
Zurich Insurance Malaysia Berhad
Zurich Insurance Malaysia Berhad (ZIMB), as part of Zurich Insurance Group, is an established composite insurer headquartered in Kuala Lumpur with a nationwide presence of approximately 40 branches throughout Malaysia. ZIMB caters to the protection, savings and investment needs of Malaysians by offering a wide range of general and life insurance solutions through its diverse distribution channels. With more than 1,000 dedicated employees supported by a wide network of Life and General Insurance agents, ZIMB is committed in helping customers and other stakeholders understand and protect themselves from risk. Zurich is uniquely positioned within the Malaysian insurance market where it offers a full range of insurance solutions also covering Shariah-compliant products of Family Takaful as well as General Takaful through its sister company, Zurich Takaful Malaysia Berhad. Further information about Zurich in Malaysia, please visit www.zurich.com.my