Utusan Malaysia, June 10, 2024
Zurich Terapkan Elemen Kemanusiaan Bagi Pelanggan
- We invest in training our frontline staff to employ empathy when dealing with customers. Empathy training shifts the focus from transactional interactions to building meaningful relationships with customers. Conny Kalcher, Chief Customer Officer of Zurich Insurance Group, discusses Zurich’s strategy to focus on customer-centricity through innovation, convenience, and empathy.
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- Kami memupuk sikap empati pada semua kakitangan barisan hadapan kami dan melatih mereka menggunakannya apabila berbual dengan pelanggan. Kami beralih dari pendekatan transaksional kepada strategi pengalaman pelanggan yang memastikan semua interaksi dengan pelanggan adalah bertujuan membina hubungan yang bermakna. Conny Kalcher, Ketua Pegawai Pelanggan Kumpulan Zurich Insurance Group, berkongsi strategi Zurich megutamakan pelanggan melalui inovasi, kemudahan, dan sikap empati.
Zurich Insurance Group
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com
Zurich Malaysia
Zurich Malaysia is a collective reference term for the Zurich Insurance Group (Zurich) business subsidiaries operating in Malaysia: Zurich General Insurance Malaysia Berhad, Zurich Life Insurance Malaysia Berhad, Zurich General Takaful Malaysia Berhad and Zurich Takaful Malaysia Berhad. Zurich Malaysia offers a broad range of comprehensive insurance and takaful solutions; helping individuals as well as business owners understand and protect themselves, their businesses and their assets from risk. Zurich Malaysia has an integrated branch network in major cities nationwide as well as dedicated agency and distribution channels nationwide to serve the needs of its customers. For further information on Zurich Malaysia, visit www.zurich.com.my.